By James Nnamdi 

Sustainability Copywriter and Content Strategist

25 October 2023
Content Strategy, Business intelligence, Marketing, Branding, Sales, James Nnamdi

Is your business having a tough time getting noticed and making sales online? Feel like your digital marketing efforts aren’t paying off despite the time and resources invested? Well, there’s good news! There’s a solution that might be just what you need to reach your goals: a proven content strategy. Think of it as the “time-tested secret sauce” that only works for those who are in the know.

I also use these same principles, and I’m confident they’ll work for you. The thing is, many businesses you know are using the same principles with little variations in their design. Without a doubt, content creation and marketing really work. In fact, according to a survey by OptinMonster, 72% of online marketers believe that content creation is the most effective SEO strategy. The Content Marketing Institute, on the other hand, reports that the majority of successful B2B marketers have a documented content marketing strategy.

Here we go; five actionable steps with practical examples to skyrocket your traffic and boost your sales starting today.

1. Research: Knowing Your Audience and Niche Inside Out

Imagine you’re opening a new restaurant. Before the grand opening, you need to know your potential diners – their food preferences, dietary restrictions, and favourite cuisines. Similarly, in content marketing, the initial phase is all about research. You’re gathering insights from market research to understand who your target audience is and what they crave. Marketing is all about data. You need to make informed decisions through comprehensive market research. Please bear in mind that excessive research can lead to analysis paralysis. There is a need for balance.

Practical Example: If you’re selling fitness equipment, research might reveal that your audience is interested in home workout tips, healthy recipes, and success stories from people who transformed their bodies. This information forms the foundation for your content strategy.

2. Engage: Taking the Plunge and Sharing Your Wisdom

Imagine you’ve launched your restaurant, and your menu is ready. You don’t need a full house on the first day; you start with a small but enthusiastic crowd. In content marketing, this is the engagement phase. It’s time to decide on your website’s positioning and begin creating content that resonates with your new friends. You don’t need a massive audience; you simply need to get started.

Practical Example: Create a blog post on “10 Essential Home Gym Equipment for Beginners.” Even if it reaches a small initial audience, the goal is to engage with those readers. As you publish more valuable content, your audience will naturally grow.

3. Enhance: Fine-Tuning for Long-term Success

Consider content marketing to be like a garden. In this phase, you nurture your garden by continuously tending to it. Just as a gardener prunes, waters, and fertilizes their plants, you, too, need to optimise your content. This means fixing errors and refining your approach.

Practical Example: You noticed that your “Home Gym Equipment” blog post has been getting a lot of traction. Enhance it by adding links to relevant product pages, updating it with the latest fitness trends, and making sure it’s mobile-friendly. This way, it becomes a reliable workhorse for your content marketing efforts.

4. Connect: Building Relationships for Wider Reach

In content marketing, building connections is akin to forming alliances in business. It’s about expanding your network to disseminate your content and reach a broader audience. Just as in business partnerships, content promotion partnerships help you amplify your content’s reach. You don’t want to underestimate the power of social media shares, right? Hubspot reports that 71% of consumers base their purchases on recommendations from social media and that consumers are more likely to purchase from brands they follow on social platforms.

“Engage, enlighten, encourage, and especially…just be yourself!

Social media is a community effort; everyone is an asset.”

Susan Cooper

Practical Example: Collaborate with a fitness influencer to co-create a YouTube video on “5 Effective Home Workouts Using Minimal Equipment.” You leverage their current audience, acquiring visibility and trustworthiness in the procedure.

5. Adapt: Adapting to Stay Relevant

Content marketing is an ongoing process, much like your restaurant menu. Just as your business evolves, your content strategy must adapt to remain relevant. Just as you modify your menu in response to changing customer preferences, you should adjust and improve your content strategy based on the feedback and insights you collect. Constant enhancements to existing content could be time-consuming, but it’s worth it.

Practical Example: You see that your audience is increasingly interested in eco-friendly fitness equipment. This prompts you to create content focused on sustainable fitness gear, showcasing your brand’s commitment to environmental sustainability. Avoid greenwashing though.

When it comes to content marketing, businesses have boundless opportunities to thrive. By following these five practical steps– Research, Engage, Enhance, Connect, and Adapt, you can amplify your voice and, ultimately, boost your sales. The flexibility and adaptability of this approach far surpass the limitations of traditional marketing and advertising. And that’s what you need in a highly competitive and dynamic market.

It’s however important to also mention that this strategy will take a bit of time to produce results. Joe Chernov once said “Content marketing is a long-term strategy, and patience is key. It’s not a sprint; it’s a marathon.” Hey, it’s a process to success, just trust and enjoy it.

Excited to boost your business with a winning content strategy? Let’s get started together! If you have any questions or need assistance with any step of the process, don’t hesitate to click the Contact button. I’m here to assist you at each stage.

Frequently Asked Questions

Building connections in content marketing is like forming alliances in business. To expand your content's reach, collaborate with influencers, partner with industry peers, and share on social media.

Content marketing is an ongoing process. Just as your business evolves, your content strategy must adapt to stay relevant.

Content marketing is a process that takes time to produce results. It’s a journey to success, so patience is key. However, this approach works well in a competitive and changing market.

To get started with a content strategy, consider the five practical steps: Research, Engage, Enhance, Connect, and Adapt. If you need assistance at any stage of the process, don’t hesitate to reach out for support by clicking the “Contact” button.

James Nnamdi Freelance-sustainability-copywriter.-Bremen-Germany

JAmes Nnamdi is an environmental researcher turned sustainability copywriter; on a mission to promote sustainable and eco-friendly practices. The certified content strategist is helping to boost the credibility and selling power of Eco-friendly businesses with result-oriented copywriting. Click here to get in touch

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