Sustainability

Sustainable Brands Are Losing Customers and What to do about it

Here’s Why Sustainable Brands Are Losing Customers and What to do About it

Green Business /

Many brands and businesses are making commendable efforts to adopt sustainable practices. Yet, despite all the input, they are finding themselves losing customers to competitors who are perceived as more eco-friendly. The root of this issue lies in the disconnect between a brand’s good intentions and the often erroneous perceptions held by consumers. To address

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